With over 90,000 employees, Microsoft did not have to go very far in order to find a fully-fledged PC Guy. Sean Siler is a Microsoft Program manager for IPv6 and he has taken the role of the real PC Guy. Closely resembling the character played by John Hodgman, Siler is “the star” of Microsoft's I'm a PC video advertisements designed as a response to Apple's Get a Mac ads. He is the one uttering phrases such as “I'm not a stereotype” and “I am not alone” to all those millions of PC owners worldwide. In September 2008, Microsoft launched what it referred to as a major Windows consumer initiative. In a year not market by the release of a new Windows operating system, the Redmond company coughed up a reported $300 million for the Windows marketing campaign put together by ad agency Crispin, Porter + Bogusky. However, despite coming as a reply to the Get a Mac monologue trashing PC users and Windows Vista, the new Windows marketing campaign is by no means focused on the operating system. This because Microsoft has made it about more than just the PC, stretching Windows into the Cloud and to mobile devices.
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